Work is slowly coming to an end for this week, which does not mean that I am just sitting around, being lazy (okay,maybe just a little bit). So I went to roam the stacks, and found two books that looked funny, weird, and interesting at the same time: “Outdoor Advertising: The Modern Marketing Force. 1929” and “Signs out of control. 1964”. The first book is “A Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising”. The second deals with “all this talk of the sign problem”. Enjoy and have a good weekend!
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Outdoor Advertising. 1928
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“The Spirit of the Poster”, by Michael M. Heiter
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Spectacular Electric Displays at Time Square, NY, day and night.
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Standard highway bulletin so situated that it becomes an automatic warning to the motorists of a turn in the road.
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“Hawaii” – The Modern Spirit in Color and Design, by A. Armitage
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SIGNS out of control!
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Billboards and signs have so fouled the normal line of driving vision within cities that they are now going high to escape their own mess.
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“The voice of the individual seller is lost in the collectie roar of the altogether”.
