The 2012 SLA Leadership Summit is over, and I returned to DC with a lot of good ideas, advice, and business cards. As the current chair-elect of the Government Information Division, this event was a must for me, and it proved to be extremely helpful. We heard awesome speeches by several members of the community, including topics such as engaging remote members, programming, community outreach, etc.
I look forward to working with our current chair, Kim Schultz, as well as our past chair Marie Kaddell. I know that both ladies will help be getting used to and comfortable with being a leader, and I am sure I will learn a lot from them as well as from leaders of other divisions and chapters. I owe my thanks and gratitude to Mary Talley, past president of the DC Chapter, for her confidence in me, as well as Vic, Chris, James, and others.
As chair-elect I am in charge of planning the DGI program for the SLA annual conference in 2013.
If you have any ideas for sessions or know somebody who would make a great speaker, let me know! Contact me via the “Contact Me” button or send me an email to Aileen.Marshall.ctr(at)dot.gov
Last but not least, here are some pictures from Atlanta, mostly from the aquarium. This as the first time I have seen whale sharks and manta rays. Truly magnificent animals!
I was fortunate to attend the summit at the Ronald Reagan Building and Trade Center . This annual Summit, a full day of educational presentations, case studies and panels to help people who manage websites and emerging digital channels in government and non-profit organizations. The amazing speakers (the best of all Todd Park, Chief Technology Officer, U.S. Department of Health and Human Services) presented and discussed their strategies for collecting data and acting on citizen and constituent feedback to further organizational goals, and meet administrative initiatives. This was a free event, limited to government and nonprofit employees, or contractors working directly on government or nonprofit websites.
The most important message that all the speakers agreed on was that today’s citizens are multi-channel users, which means that the government will have to utilize these channels to reach as many citizens as possible. Another message that I will take to heart was said by Larry Fred, President and CEO, ForeSee Results: You can’t manage what you don’t measure. Numbers are important. They show you were you succeed and deliver great service, and they point out areas where your web site or service needs improvement.
We also learned about how web sites should be designed to provide the most usability, as well as great navigation and content. My favorite part was to learn about “screen real estate”, white noise on web sites, links, contrast, etc.
On my way home I went through my notes and was happy with what I got out of the summit. Oh, and plenty of good food was included, too!